Pure & Proof™ Brightening DE-TAN Body Wash (250ml / 8.45 Fl. Oz.) | Science-Backed Beauty | Powered by Kojic Acid, Niacinamide, Lactic Acid & Aquaxyl® | Enriched with Orange, Liquorice & Bearberry Extracts | Sun Tan Removal, Skin Brightening & Deep Hydration Shower Gel for Men & Women

Key Features

• ADVANCED SCIENCE-BACKED DE-TAN FORMULA: Powered by a synergy of Kojic Acid, Niacinamide, and Lactic Acid (AHA) to effectively fade stubborn sun tan, clear hyperpigmentation, and promote an even, radiant skin tone.
• GENTLE EXFOLIATION & DULL BUILDUP REMOVAL: Mild Lactic Acid gently dissolves dead epidermal cells, surface grime, and environmental dullness without irritating or stripping delicate skin.
• DEEP HYDRATION WITH AQUAXYL®: Fortified with patented hydra-concept Aquaxyl® to lock in vital moisture, reinforce the skin barrier, and keep skin feeling soft, supple, and hydrated after every shower.
• BOTANICAL RADIANCE COMPLEX: Enriched with natural Orange Extract, Liquorice Extract, and Bearberry Extract to visibly enhance luminosity and leave a fresh, revitalizing citrus glow.
• CLEANSE, BRIGHTEN & HYDRATE IN 1 STEP: Builds into a rich, cushiony, foamy lather that deeply purifies pores while treating uneven patches on the neck, back, arms, and legs.
• SUITABLE FOR ALL SKIN TYPES (UNISEX): Designed for everyday gentle body care across all seasons; ideal for both men and women combating daily sun exposure and pollution.

Detailed Product Description

Radiance Daily. Cleanse. Brighten. Hydrate. – Pure & Proof™ Brightening DE-TAN Body WashElevate your daily shower into an active brightening therapy with Pure & Proof™ Brightening DE-TAN Body Wash. Formulated with clinical-grade dermatological actives and brightening plant botanicals, this luxurious golden gel wash restores your natural, luminous complexion by tackling sun damage, body tan, and persistent surface dullness.The 4-Step De-Tan Shower Process:Wet Skin: Drench your body thoroughly under warm or cool running water.Pump & Lather: Dispense onto wet palms or a loofah to work up a rich, creamy, citrus-infused lather.Active De-Tan Action: Kojic Acid, Niacinamide, and Lactic Acid penetrate pores to lift away tan, sweat, impurities, and oxidized pigment buildup.Rinse & Glow: Rinse thoroughly to reveal touchably soft, refreshed, and visibly brighter-looking skin.The Clinical & Botanical Power Trio:Kojic Acid & Niacinamide: Work in unison to inhibit excess melanin formation, brighten sun-tanned areas, and improve overall skin clarity.Lactic Acid (AHA): Exfoliates dry, rough patches and accelerates cellular turnover for smoother body texture.Aquaxyl®: A clinical 3D hydration booster that optimizes skin water reserves and limits moisture loss.Orange, Liquorice & Bearberry Extracts: Nature’s potent antioxidants that neutralize free-radical damage and leave a long-lasting, energizing fruit fragrance.

Directions for Use & Daily Routine

• How to Use:
  1. Drench your body with water during a shower or bath.
  2. Dispense 1 to 2 pumps of Pure & Proof™ DE-TAN Body Wash onto wet hands or a wet loofah.
  3. Work into a dense lather and massage over your entire body for 1–2 minutes, paying extra attention to tanned zones like arms, neck, shoulders, and legs.
  4. Rinse off thoroughly with clean water and pat skin dry with a soft towel.
• Pro Tip: For optimal barrier support and long-lasting smoothness, follow immediately with a hydrating body lotion and apply broad-spectrum sunscreen to exposed areas during the day.
• Storage Advice: Store in a cool, dry place away from direct heat and excessive sunlight.

Product Specifications Table

| Specification | Details | | Brand | Pure & Proof™ (Science Backed Beauty) | | Product Name | Brightening DE-TAN Body Wash | | Action Profile | Cleanse • Brighten • Hydrate | | Item Form | Rich Golden Gel Body Cleanser | | Key Actives | Kojic Acid, Niacinamide, Lactic Acid, Aquaxyl® | | Botanical Extracts | Orange Extract, Liquorice Extract, Bearberry Extract | | Net Volume | 250 ml / 8.45 Fl. Oz. | | Maximum Retail Price (MRP) | ₹349/- (Inclusive of all taxes) | | Packaging Type | Crystal Amber Bottle with Gold & White Pump Dispenser | | Target Concerns | Sun Tan, Uneven Skin Tone, Dullness, Dryness, Pollution Buildup | | Skin Compatibility | All Skin Types (Dry, Normal, Oily, Combination) | | Target Audience | Unisex (Daily Body Care for Men & Women) | | Global Export & Inquiries | EVALD SEASONED EXPORT INDIA (evaldshop.com)[cite: 125, 126, 127, 128, 129, 130, 131] |